is a conceptual platform designed to create connections within communities, acting as a facilitator for companionship. connects like-minded individuals and thus creates thoughtful conversations, the sharing of ideals, and shareable, poignant moments.

For many, COVID-19 lockdowns heightened feelings of isolation and depression. The challenge was to design and develop a strategy that addresses the issue of loneliness brought about by these lockdowns.

helps to instil a sense of purpose among its participants and foster feelings of acceptance and belonging – fundamental human needs which help alleviate feelings of loneliness. A mobile app and a series of print collateral, such as posters and newspaper inclusions, were developed to engage the community at all levels

The name derives from Māori, which carries the meaning “to sing (of birds)”, and “to resound”. The project is branded thus to signify users calling out to one another and connecting with others outside of their comfort zone. Thematically, the project provides a refreshing experience that is an antidote to mainstream social media apps. The design tone is curated to be neutral and non-confrontational, using language that is welcoming and exudes warmth.

© 2022