Project
kō
Year
2020
Role
Brand Identity
Design Direction
UI Design
Awards
Best Awards 2021 (Bronze Winner)︎︎︎
Designed at
Media Design School︎︎︎
kō
Year
2020
Role
Brand Identity
Design Direction
UI Design
Awards
Best Awards 2021 (Bronze Winner)︎︎︎
Designed at
Media Design School︎︎︎
Description
For many, COVID-19 lockdowns heightened feelings of isolation and depression. For a group project at Media Design School, we were challenged to design and develop a strategy that addresses the issue of loneliness brought about by these lockdowns.
kō is a conceptual platform designed to create connections within communities, acting as a facilitator for companionship. The name kō derives from te reo Māori, which carries the meaning “to sing (of birds)”, and “to resound”. kō is intended to connect like-minded individuals and create thoughtful conversations.
I led the design direction, brand and UI design for kō, the outputs of which included a mobile app concept and print collateral, such as posters and newspaper inclusions.
kō provides a refreshing experience that is an antidote to mainstream social media apps. The design tone is curated to be neutral and non-confrontational, using language that is welcoming and exudes warmth.
For many, COVID-19 lockdowns heightened feelings of isolation and depression. For a group project at Media Design School, we were challenged to design and develop a strategy that addresses the issue of loneliness brought about by these lockdowns.
kō is a conceptual platform designed to create connections within communities, acting as a facilitator for companionship. The name kō derives from te reo Māori, which carries the meaning “to sing (of birds)”, and “to resound”. kō is intended to connect like-minded individuals and create thoughtful conversations.
I led the design direction, brand and UI design for kō, the outputs of which included a mobile app concept and print collateral, such as posters and newspaper inclusions.
kō provides a refreshing experience that is an antidote to mainstream social media apps. The design tone is curated to be neutral and non-confrontational, using language that is welcoming and exudes warmth.
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