Project
Wirihana
Year
2023
Role
Design Direction
Exhibition Design
Digital Design
Credits
Front Room Projects︎︎︎
Lucy Guernier︎︎︎
Matter Visuals︎︎︎
Publica︎︎︎
Boshi Wang︎︎︎
Awards
Best Awards 2023 (Finalist)︎︎︎
Wirihana
Year
2023
Role
Design Direction
Exhibition Design
Digital Design
Credits
Front Room Projects︎︎︎
Lucy Guernier︎︎︎
Matter Visuals︎︎︎
Publica︎︎︎
Boshi Wang︎︎︎
Awards
Best Awards 2023 (Finalist)︎︎︎
Description
Located in the suburb of Wiri in South Auckland, New Zealand, Wirihana is a housing development with a unique offering of green space, community features and a varied range of architectural styles. Wirihana, and the approach to its brand design, is unapologetically “altogether different”.
With over 400 homes to sell in the coming years, a switching colour palette based on seasons is used to refresh the brand in market, whilst still feeling inherently familiar.
Working closely with the stakeholder group and brand designer Lucy Guernier, I developed the wider set of Wirihana materials, including sales collateral and digital campaign assets.
Alongside our internal team, I also lead the design of the sales display suite; an unconventional approach of two separate buildings, each with distinctly unique purposes and two distinctive palettes. In building one, the summer palette boldly excites and pops, while in building two, a cooler and calmer spring palette delivers a more traditional sales environment.
Located in the suburb of Wiri in South Auckland, New Zealand, Wirihana is a housing development with a unique offering of green space, community features and a varied range of architectural styles. Wirihana, and the approach to its brand design, is unapologetically “altogether different”.
With over 400 homes to sell in the coming years, a switching colour palette based on seasons is used to refresh the brand in market, whilst still feeling inherently familiar.
Working closely with the stakeholder group and brand designer Lucy Guernier, I developed the wider set of Wirihana materials, including sales collateral and digital campaign assets.
Alongside our internal team, I also lead the design of the sales display suite; an unconventional approach of two separate buildings, each with distinctly unique purposes and two distinctive palettes. In building one, the summer palette boldly excites and pops, while in building two, a cooler and calmer spring palette delivers a more traditional sales environment.
© 2024