Project
New Zealand Lager
Year
2018
Role
Brand Identity
Design Direction
Packaging Design
Designed at
Media Design School︎︎︎
New Zealand Lager
Year
2018
Role
Brand Identity
Design Direction
Packaging Design
Designed at
Media Design School︎︎︎
Description
For an individual project at Media Design School, I rebranded and repositioned New Zealand Lager, an existing, inexpensive local beer, as a high-end, luxury product.
Firstly I redesigned the brewer’s logo, before turning my attention to the packaging itself, a set of brand guidelines, and a billboard.
Given the product’s connection to, and history in New Zealand, the look and feel needed to evoke tradition and the natural, homegrown ingredients used. I therefore carefully considered elements such as the paper stock, glass bottle, enclosure and the style of handwriting.
A large part of the rebrand rested on the type and shape of glass bottle, which I eventually found in a local antique shop. Combined with a cork and unique ficelage enclosure, I was able to give the product just the right character.
For an individual project at Media Design School, I rebranded and repositioned New Zealand Lager, an existing, inexpensive local beer, as a high-end, luxury product.
Firstly I redesigned the brewer’s logo, before turning my attention to the packaging itself, a set of brand guidelines, and a billboard.
Given the product’s connection to, and history in New Zealand, the look and feel needed to evoke tradition and the natural, homegrown ingredients used. I therefore carefully considered elements such as the paper stock, glass bottle, enclosure and the style of handwriting.
A large part of the rebrand rested on the type and shape of glass bottle, which I eventually found in a local antique shop. Combined with a cork and unique ficelage enclosure, I was able to give the product just the right character.
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