New Zealand Lager

I rebranded New Zealand Lager as a high-class, luxury product. Given the New Zealand connection, the look and feel needed to evoke tradition and natural, homegrown ingredients. I carefully considered elements such as the bottle, enclosure and the style of handwriting.

A large part of this rebrand rested on the type of glass bottle, which I eventually found in a local antique shop. Combined with a cork and unique ficelage enclosure, I was able to give the product just the right character.

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