New Zealand Lager


Brand Identity
Design Direction
Packaging Design

Designed at
Media Design School︎︎︎

For an individual project at Media Design School, I rebranded and repositioned New Zealand Lager, an existing, inexpensive local beer, as a high-end, luxury product.
       Firstly I redesigned the brewer’s logo, before turning my attention to the packaging itself, a set of brand guidelines, and a billboard.
       Given the product’s connection to, and history in New Zealand, the look and feel needed to evoke tradition and the natural, homegrown ingredients used. I therefore carefully considered elements such as the paper stock, glass bottle, enclosure and the style of handwriting.
       A large part of the rebrand rested on the type and shape of glass bottle, which I eventually found in a local antique shop. Combined with a cork and unique ficelage enclosure, I was able to give the product just the right character.
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