Authors Custom Gin
2019
2019
Authors is a conceptual custom-distilled gin subscription service designed to stand out as a down-to-earth, direct-to-consumer alternative. This positioning flows through the brand from the style of glass bottle to the website, launch campaign and copywriting.
The key in designing Authors was to retain a “down to earth” look and feel, as I knew any movement away from this position could decrease visibility in a crowded market. Integral to this was the use of a milk bottle to give an innovative, but grounded feel.
The key in designing Authors was to retain a “down to earth” look and feel, as I knew any movement away from this position could decrease visibility in a crowded market. Integral to this was the use of a milk bottle to give an innovative, but grounded feel.
