Project
Authors Custom Gin
Year
2019
Role
Brand Identity
Design Direction
Packaging Design
Website Design
Designed at
Media Design School︎︎︎
Authors Custom Gin
Year
2019
Role
Brand Identity
Design Direction
Packaging Design
Website Design
Designed at
Media Design School︎︎︎
Description
For an individual project at Media Design School, I created Authors Custom Gin, a custom-distilled gin subscription service designed to stand out as a down-to-earth, direct-to-consumer alternative.
I designed a simple, flexible brand and packaging system, where colour and typography is used to highlight customised features of the product. To support the brand rollout and launch,
I also created a set of brand guidelines, a website prototype and a brochure.
It was important to ensure the “down-to-earth” positioning flowed through the brand, including in its look and feel, as I knew any movement away from this would decrease visibility in a crowded market. Integral was the use of a milk bottle to give an innovative but grounded feel, energetic but pastel brand colours, and a punchy, concise style of copywriting.
For an individual project at Media Design School, I created Authors Custom Gin, a custom-distilled gin subscription service designed to stand out as a down-to-earth, direct-to-consumer alternative.
I designed a simple, flexible brand and packaging system, where colour and typography is used to highlight customised features of the product. To support the brand rollout and launch,
I also created a set of brand guidelines, a website prototype and a brochure.
It was important to ensure the “down-to-earth” positioning flowed through the brand, including in its look and feel, as I knew any movement away from this would decrease visibility in a crowded market. Integral was the use of a milk bottle to give an innovative but grounded feel, energetic but pastel brand colours, and a punchy, concise style of copywriting.
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