Anathoth Farm is a leading New Zealand producer of great tasting jams, chutneys, and now pizza sauces.
As these new products were entering into an unfamiliar category for Anathoth Farm, the packaging needed to stand apart from the rest of the distinctive range.
An organic pizza base roundel was introduced to the front of pack, and a ribbon to indicate flavour. Important brand elements and hierarchy, such as naming conventions and the use of illustrations, were retained for familiarity.
As these new products were entering into an unfamiliar category for Anathoth Farm, the packaging needed to stand apart from the rest of the distinctive range.
An organic pizza base roundel was introduced to the front of pack, and a ribbon to indicate flavour. Important brand elements and hierarchy, such as naming conventions and the use of illustrations, were retained for familiarity.
